Hi I’m Craig, an growth-focused business coach and I love helping Entrepreneurs build their businesses into people elevating, profit growing and sustainable systems by overcoming challenges and seize opportunities.
But, before you learn more about that, you should know that my work experience has been hard earned, beginning when I was 13 as a bus boy in a busy restaurant and then, onto retail. warehousing and production the Military, banking, operations, client relations, marketing culminating over 30 years of diverse business savvy.
I've been lucky enough to be apart of billion dollar mergers and to count pennies the bottom line mom & pop style. Coaching for the past 10 years, I've worked with entrepreneurial businesses in food, manufacturing, retail, creative, fitness and construction and field service, among others. My focus is building bottom-line results sustainably.
I know I struggled with the weight of my first business and the emotional strains of being a business owner. My early entrepreneurial years were a cycle of success and failure. I just didn't know how to put all the pieces together. Balancing the demands of marketing, selling, delivery, money, customers, suppliers, equipment... and then a family with young children on top... think, teeter-totter, crash! Get back up again and go!
So, you’re are not alone, my friend. Actually, you're in really good company!
But to be bluntly honest, this was my entrepreneurial story for the longest time.
Wishing. Hoping. Praying. Trying everything.
Spending far too much time in the business and and basically no time 'on' the business.
And feeling endlessly disappointed and disheartened with my results, satisfaction and health.
I always knew this type of freedom was possible for me... but the struggle to put it all together was REAL, I was alone and know where to turn for advice on the HOW a business really thrives and what to expect along the way. Simply, I wish I had a Coach to help me along the way.
So, when I discovered my passion was actually 'working on businesses' as a coach, it changed my entrepreneurial journey forever.
Fast forward a few years and I’m a seasoned business coach, who's upleveled in all areas of my life, learnt how to love and accept my successes and failures, manifesting strong working partnerships and career of my dreams.
From a painful struggle with the inner workings of business, to now having pure enjoyment with people, and possessing unshakeable confidence and mindset mastery, it’s safe to say I finally feel Full-Filled in every possible way as a Business.
So, I wanted to share this e-book with you, the entreprenuerial folks, So you can also understand you're not alone, and there is help to overcome the 5 Most common challenges in business and seize the opportunities for results too!